The Brief

The client required a robust email solution for their transactional emails. This includes notifications for events such as product purchases, shipments, returns, and more, ensuring customers receive timely updates.

As a global company with sales spanning multiple countries, the solution needed to support localization. Our system accommodated 13 different languages across 21 locales, delivering personalized communication to customers worldwide.

Having already partnered with the client on their new e-commerce website, EDG was chosen once again to deliver this essential component of their digital ecosystem.

The Solution

The client was already using ExactTarget (now part of Salesforce) as their email provider. We configured ExactTarget to handle the high volume of email traffic and set up multilingual support for 13 languages and 21 locales.

We designed and developed responsive emails that work seamlessly across all devices. Additionally, we ensured that the emails were fully accessible to all users, adhering to best practices for inclusivity.

Emails were triggered automatically by the client’s DemandWare e-commerce platform, ensuring that the right message was sent at the right time.

The Result

Our solution successfully streamlined the client's transactional email system, enabling them to communicate effectively with their global customer base. With support for multiple languages and locales, the emails provided a personalized experience that increased customer satisfaction and engagement.

The responsive design ensured that emails displayed correctly on any device, while accessibility features made sure all customers could interact with the content. The integration with DemandWare ensured real-time, automated email delivery, improving operational efficiency and reducing manual intervention.

Desktop Solution

Mobile Solution